Upholding Fair and Ethical Advertising in Kenya
The MSK and APA collaborated to establish the Advertising Standards Body of Kenya. Our goal is to implement clear advertising principles to the Kenyan market, empowering the industry to effectively self-regulate and safeguard public interest.
Our Mission: Clear Standards, Fair Practices
We champion legal, decent, honest, and truthful advertising across all media in Kenya. Our mission is to ensure the system of self-regulation works efficiently and in the public interest.
Why Self-Regulation?
An industry-led approach, through agreed-upon standards like our Code of Advertising Practice, allows for effective and timely responses to maintain ethical advertising, benefiting both consumers and businesses.
How We Work
The Code of Advertising Practice:
This is our cornerstone document, guiding all advertising in Kenya. It outlines ethical standards for all media, covering moral issues and complaint procedures.
The Advertising Standards Board (ASB):
The ASB oversees advertising self-regulation in Kenya. Our board members consist of the following leading industry professionals:
- Joe Otin – Chairman
- Zuhura Ogada-Odhiambo
- Sammy Thuo
- Lenny Ng’ang’a
- Maggie Ireri
- John Ohaga
- Rose Kimotho
- Geoffrey Odundo
Meet the Advertising Standards Committee (ASC)
The ASC is appointed by the Board to handle advertising complaints. This dedicated committee impartially reviews concerns against the Code of Advertising Practice. Meet the team:
Carol
Wachira
Chair
Moses
Kemibaro
Member
Shanna
Mahihu
Member
Cathy Nyagah Member
Mark
Mwawaka
Member
Jeff
Njaungiri
Legal Secretary
Our Foundation:
The ASB stands on the foundational partnership of the MSK and APA. Their shared vision drives our commitment to industry excellence.
Our Commitment:
We’re dedicated to fostering responsible advertising that benefits everyone in Kenya.
Seen an advert that you believe is misleading, offensive, or unethical? It’s easy to submit your concerns to us. We’ll guide you through the process.
Report a complaint