Guiding Responsible Advertising in Kenya
This Code ensures ads in Kenya are legal, decent, honest, and truthful. It guides responsible self-regulation and protects public interest.
The Code?
The Code of Advertising Practice is the Kenyan advertising industry’s rulebook for ethical standards. It’s based on international principles but tailored for Kenya, guiding responsible advertisement creation.
Why is the Code Important?
The Code helps to:
- Protect consumers from misleading or offensive ads.
- Ensure fair competition among businesses.
- Maintain professionalism in advertising.
- Build public trust in advertising.
- Support effective industry self-regulation.
Who Should Use This Code?
This Code is for everyone in Kenyan advertising:
- Advertisers
- Ad Agencies & Practitioners
- Media Owners & Publishers
- Marketers & Content Creators
Key Areas Covered:
The Code offers guidance on:
- Basic Principles: Ads must be Legal, Decent, Honest, Truthful.
- General advertisement Rules: Comparisons, testimonials, pricing.
- Specific advertisement Categories: Rules for ads aimed at children, financial ads, food, alcohol, etc..
- Advertisement Recognition: Ads must be clearly identifiable as such.
- Direct Marketing & Complaint Procedures.
Seen an advertisement that you believe is misleading, offensive, or unethical? It’s easy to submit your concerns to us. We’ll guide you through the process.
Report a complaint